Honey, need anything at CVS?
OK, OK, SO I DON'T know marketing. So I don't have an MBA from Wharton. What I do know is that I went to my local CVS drugstore at 43rd and Locust Sts. in West Philadelphia looking for Tums. I went to the aisle I usually go to, but it was all different. I looked at the overhead signs identifying what you can find on each side of each aisle, and everything had been changed.
"Excuse me," I said to a young fellow stocking the shelves, "Do you know where the antacids are?" He gave me one of those sad, "Mister, I only work here looks" and I moved on. Finally, I spotted a round electric lime green plastic sign at eye level on a far aisle that said, "Heartburn Relief." I thought, "That must be the new store design. You want relief? We've got it!" Then I noticed another sign nearby. "You want warts and lice? We got 'em!"
Note the the "Family Planning" sign behind.
Yes, sir, there's nothing like warts and lice to make family planning easy.
Comments
Oh...my...God...this cracked me up. As if you weren't embarrassed enough to be in isle 16 of the CVS now everyone knows exactly what you are looking for. I guess you could always pretend to be looking at the wart cream.
Posted by: Amy Siano | September 21, 2006 09:26 PM