NOW i GET IT!! Now I get it!! The Geico Cavemen are supposed to be retarded people. Well, Duh-uh. But really, it's taken me all this time to realize that. I was thinking it was some kind of ethnic-racial code among hip advertising types, "Kivil my mizzle." But who's the target?

I didn't get it until I saw the new Snickers canday bar commercial featuring a soccer mom at her son's soccer game sitting in a lawn chair and having a shock-oh-lot orgasm over a new Snickers bar with a dark chocolate coating. "Oh, dark choclate!" Mom murmurs. And the two caveman sons in soccer suits, let's just call them special soccer kids, look at her in confusion. "You always told us it's what's inside that counts," says one. Mom says, "Ohhh, nooo." And the two little retarded caveman special soccer kids begin to cry. With a big, "Ah-hoo" sob.

This is an actual TV commercial. And it's hilarious. And I think you'll be hearing about it in the near future because the jig is up with the cavemen. And by "jig" I didn't mean. . . Oh, shut up.